Marketing Management Blogs

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Our marketing management blogs provide insightful and practical advice for marketing professionals and business leaders. We cover a wide range of topics, including effective marketing strategies, brand management, and market research techniques. You’ll also find articles on digital marketing trends, customer relationship management, and content marketing. Each blog post aims to equip you with the knowledge and tools needed to create successful marketing campaigns and drive business growth. Whether you are a seasoned marketing professional or an aspiring marketer, our blogs offer valuable perspectives to help you succeed in the dynamic field of marketing management.

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Sales Management Territories vs. Account-Based Selling

Amidst a shifting landscape in the world of B2B sales, Sales Leadership executives must make a crucial decision: to place teams in charge of geographic territories or to instate the account-based selling (ABS) model. There are strengths and weaknesses inherent in each…
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Effective sales management in a global market

Businesses are being opened to the Global Economy with every passing day. “A global approach to sales management is critical for companies looking to expand and compete globally,” said.  Good sales leadership is critical to selling in a global marketplace. As the…
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Forecasting and Planning for Seasonal Sales Management

For businesses, seasonality in consumer demand brings its own set of challenges and opportunities. Timing is everything regarding holiday shopping, back-to-school sales and year-end clearance events. Predicting and planning for seasonal sales is essential for good sales management. They enable companies to…
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Sales Negotiation Techniques for Sales Management

In this era of the cut-throat business world, sales negotiation is a tactical element of productive sales management. Sales managers are responsible for more than just helping their teams achieve their targets; they also need to equip them with the skills to…
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The Role of Key Account Management in Sales Management

In a fast-moving, competitive corporate landscape, organisations must do more than win new customers; they must focus on retaining and growing their best client relationships. This realisation is where effective sales management comes in and suggests that good key account management…
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Sales Management Enablement: Empowering Your Sales Team

In the highly competitive world that business has become today, the work done by your sales team is crucial to your company’s growth path. That’s where sales leadership enablement comes in. It’s not just about training or giving your reps a playbook. It’s…
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