About this course

Type
Short Course
Accredited
Yes
Mode
Online
Duration

6 – 13 weeks

Pace
Self Paced

Course Description

Business development and innovation strategies can differ significantly between companies. To stand out as a successful Business Development and innovation manager, there are essential skills you must master. Regardless of the business type or product, understanding business development is key to achieving more growth and success.

The Accelerate commercial business innovation and development course is designed to help those aiming to excel in business development roles. It intricately dissects the journey of business growth into three crucial stages: before the sale (pre-sales), the actual sale pitch, and the follow-up after the sale (post-sales). Through relatable examples, this business development course imparts both fundamental and interpersonal skills to sustain and amplify your business’s growth.

Included with the Commercial Business Innovation and Development Course:

  • Unlimited access to essential Business Development content for all levels.
  • Full-time student support tailored to each Business Development learner.
  • Exclusive student card offering recognition and extra perks.
  • Designed specifically for the aspiring business manager.
  • Meticulously tailored courses reflecting 21st-century business trends.
  • Quality License Scheme (QLS) Accredited (United Kingdom)
  • QCTO-accredited course.
  • Institution is BEE compliant.
  • Opportunity to reclaim from your skills levy upon enrolment.
  • Internationally accredited
  • Individuals keen on mastering business development and innovation strategies.
  • Current and aspiring Business Development Managers looking to enhance their skill set.
  • Professionals seeking a comprehensive business development course to stay updated with the latest trends and practices in the field.

6 – 13 weeks

The course completion time is entirely dependent on your individual learning speed.

The Accelerate School of Management offers a tailored learning experience that’s flexible to your needs. Start the commercial business innovation and development course whenever you’re ready and set your own study pace, all while being backed by our comprehensive student support.

Upon enrolment, you will receive:

  • Exclusive access credentials for the course.
  • Continuous student support.
  • Digital certificates after completing each module.
  • A final course completion certificate, available both digitally and in a physical format.
  • Grade 12/Matric required
  • Stable internet or Wi-Fi connection needed
  • Access to a mobile or desktop device required
  • Mature Age exemption possible for those 23 and older
  • Must have English literacy skills
  • This course is certified by the Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
  • QLS – Quality Licence Scheme (United Kingdom)
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Modules

  • The business model
  • Scope
  • Market segmentation
  • Product differentiation
  • The business model canvas

  • Porters generic strategies
  • Cost leadership
  • Differentiation
  • Focus strategy
  • Segmentation
  • The SWOT Analysis

  • Marketing
  • The 7 Ps of Marketing
  • Sales and Marketing

  • Ansoff’s matrix
  • Market penetration
  • Market extension
  • Product development
  • Diversification 

  • The Psychology of pitching
  • What is persuasion
  • Elements of persuasion
  • Principles of persuasion
  • Pitch structures
  • Pitching methods
  • Traditional vs Modern Pitching Methods
  • Last mover advantage

  • Negotiations
  • stages of a negotiation
  • Best Alternative to Negotiated Agreement
  • First offer dilemma.
  • Framing in negotiations
  • Structural characteristics of negotiation
  • Multi-Party Negotiations
  • Sources of power

  • Interpersonal communication
  • Elements of interpersonal communication
  • Types of interpersonal communication
  • Strategies for interpersonal communication
  • Personality considerations 

  • Cross-cultural communication
  • Approaching cross-cultural business communication
  • Cross-cultural value systems
  • Cross-cultural business etiquette
  • Managing cross-cultural business ethics

  • Introduction
  • The main components of a business development plan
  • Setting up a business development plan
  • Define the target market.
  • Set Key Performance Indicators (KPIs)
  • Implementing and monitoring a business development plan
  • Managing Stakeholders
  • Knowing when and how to change your business development plan

  • Management Functions
  • Project Management
  • Program management
  • Product management
  • Account management

  • Porters 5 forces
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Intensity of Competitive Rivalry
  • Application of Porters 5 forces to a business model
  • Threat of Substitutes

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Price:
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Pricing

UPFRONT
R6255once off
  • Price: R12510
  • 50% Discount
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PAYMENT PLAN
R2500deposit
  • Price: R9382.5
  • 25% Discount
  • R1721 over 4 Months

10% upfront discount for corporates

Accreditation

  • This course is certified by the Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
  • QLS – Quality Licence Scheme (United Kingdom)

STUDY ANYWHERE AND ANYTIME

Accelerate simplifies online education. Instantly access your course materials on a laptop, smartphone, or tablet, and enjoy flexible learning.

STUDY ANYWHERE AND ANYTIME

Career Opportunities

  • Business Development Manager
  • Innovation Manager
  • Product Development Specialist
  • Commercial Strategy Consultant
  • Market Research Analyst
  • Business Analyst
  • Entrepreneur/Startup Founder
Commercial Business Innovation and Development Course

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    Frequently Asked Questions

    Business development contributes to growth by identifying new market opportunities, building relationships with potential clients or partners, and creating strategies to expand the business. It helps in increasing revenue and market presence.

    Common challenges include managing change, overcoming resistance to new ideas, ensuring alignment with business goals, and staying ahead of competitors. Additionally, implementing innovative ideas can require significant resources and risk management.

    A company can foster a culture of innovation by encouraging creativity, supporting risk-taking, and investing in employee upskilling. Creating an environment where new ideas are valued and explored, along with strong leadership and clear communication, is also essential.

    The course is structured around three main stages: before the sale (pre-sales), where you’ll learn to prepare and strategise; the actual sale pitch, where you’ll focus on delivering compelling presentations; and post-sales follow-up, where you’ll learn to maintain and build upon customer relationships.

    Upon completion, you’ll gain a deep understanding of business development and innovation, be able to apply this knowledge effectively, and enhance your ability to drive business growth and maintain strong professional relationships.

    The course zeroes in on the fundamental and advanced strategies and skills necessary for effective business development. It equips aspiring and current Business Development Managers with the tools they need to excel in their roles.

    This course is designed for both budding professionals aiming to enter the field of business development and seasoned Business Development Managers looking to enhance their expertise.

    By providing in-depth knowledge, real-world insights, and practical tools, this course positions you at the forefront of business development, giving you a competitive edge in your managerial role.

    Absolutely. We believe in a holistic learning approach, and our course integrates numerous real-world scenarios and applications tailored for aspiring Business Development Managers.

    Yes, the course is structured to cater to both newcomers and experienced professionals in the business development sector, ensuring everyone gains value.

    Our course stands out due to its comprehensive content, real-world applications, and the focus on equipping Business Development Managers with skills that are immediately applicable in the professional world.

    Yes, after successfully completing the course, you will receive a recognized certification, solidifying your credentials as a skilled Business Development Manager.

    You are welcome to pay for the course upfront and in addition, Accelerate offers monthly promotions, with up to 50% off.

    Register Now

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