Accelerate Management School
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Strategic Management Course

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Strategic Management

About this course

Type
Short Course
Accredited
Yes
Mode
Online
Duration

6 – 13 weeks

Pace
Self Paced

Course Description

South Africa’s economy is marked by change and competition, creating a need for managers with solid knowledge and practical skills in strategic business management. To succeed, organisations must stay competitive, adaptable, and resilient with accurate planning and forward-thinking strategies.

The Strategic Management course covers risk management, teaching you how to identify, assess, and mitigate risks in strategic initiatives. It also focuses on sustainability and ethical decision-making, helping you integrate these into your strategic planning for long-term success.

Accelerate Management School’s Strategic Management course equips you with critical business skills to thrive in a competitive market. You’ll learn to use innovative and analytical thinking in various market analyses like SWOT, STEEPLE, Porter’s Five Forces, and the SELECT framework. By applying strategic management processes to a hypothetical business, you’ll create a business strategy ready for implementation that aligns with your long-term goals.

Included with the Strategic Management Course:

  • Unlimited access to strategic management course materials for all levels.
  • 24/7 student support for all participants.
  • Designed for new business managers
  • Updated curricula reflecting current business trends
  • QLS accredited (UK)
  • Access to short courses in various business sectors
  • Skill enhancement during and after the course
  • QCTO accredited
  • BEE compliant
  • Skills levy reclaimable
  • Internationally accredited
  • Individuals new to the business sector
  • Those seeking an introduction to strategic business management
  • Beginners wanting to grasp fundamental business management concepts
  • Anyone looking for a comprehensive primer in business management
  • People interested in learning key principles of strategic business planning and execution
  • Beginners aiming to understand business dynamics
  • Individuals focusing on essential skills for strategic business leadership

6 – 13 weeks

The time to complete the course depends on how fast you learn.

The Accelerate School of Management offers a flexible Strategic Management course that fits your schedule and pace. Start when you’re ready, learn at your own speed, and enjoy full support throughout your studies.

Upon enrolment, you will receive:

  • Personalised login details for the course
  • Continuous support during your studies
  • Digital certificates for each completed module
  • A final course completion certificate in both digital and hard copy forms
  • Matric certification required
  • Reliable internet or Wi-Fi needed
  • Access to mobile or desktop device required
  • Mature Age exemption available for those over 23
  • English literacy required
  • Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
  • QLS – Quality Licence Scheme (United Kingdom)
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Modules

  • Index introduction to strategic management

  • Introduction to the Environmental Analysis
  • PESTEL Analysis
  • Political Factors of the PESTEL Analysis
  • Economic Factors in the PESTEL Analysis
  • Social Factors in the PESTEL Analysis
  • Technological Factors in the PESTEL Analysis
  • Environmental Factors in the PESTEL Analysis
  • Legal Factors in the PESTEL Analysis

  • Introduction to Industry Analysis
  • Porters 5 forces
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Threat of Substitutes
  • Intensity of Competitive Rivalry

  • Internal Environment Analysis
  • Resources
  • Tangible Resources
  • Intangible Resources
  • Capabilities
  • Functional Areas Analysis
  • Analysis of Marketing Capabilities
  • ANALYSIS OF OPERATIONS CAPABILITIES
  • c Analysis of Finance Capabilities
  • d Analysis of Human Resources Capabilities
  • Chapter 7 Core Competencies
  • Organizational culture
  • Culture and Values
  • Financial performance

  • The business environment
  • Characteristics of the business environment
  • Globalisation
  • Advances in economic globalisation
  • Advantages and disadvantages of globalisation
  • STEEPLE Analysis
  • Socio Cultural Analysis
  • Technological Analysis
  • Economic Analysis
  • Environmental Analysis
  • Political Analysis
  • Legal Analysis
  • Ethical Analysis

  • Strategy formulation

  • Cost Leadership
  • Identifying cost drivers and implementing cost-saving measures
  • Creating and maintaining a competitive advantage through cost leadership
  • Differentiation
  • Exploring the differentiation strategy and its significance
  • Identifying unique value propositions and differentiating factors
  • Developing and promoting distinctive features to differentiate from competitors
  • Focus Strategies
  • Selecting target markets and segments for focused efforts
  • Tailoring products, services, and marketing efforts to meet the specific needs of the target market 

  • Corporate level strategies
  • Growth Strategies
  • Market Penetration
  • Market Development
  • Stability strategies
  • Status Quo
  • Profitability Improvement
  • Innovation and Continuous Improvement
  • Retrenchment Strategies

  • Defining Change Management
  • The principles of change management
  • Change management in different organisations
  • A case for change
  • Different Types of Change
  • Starting the change in an organisation
  • Different Change Models
  • Kübler-Ross’s Models
  • Kotters models
  • The ADKAR Model
  • Stages of change Model
  • Strategy in forward thinking organisations
  • Vision, Mission, and Core Values
  • Mission
  • Core values
  • ALIGNING THE VISION, MISSION, AND CORE VALUES WITH THE OVERALL STRATEGIC DIRECTION
  • Creating a strategic plan
  • Evaluating an organisation strategy
  • How to communicate change
  • Creating a communication strategy
  • Engagement phases
  • Getting organisational Support
  • The communications plan 

  • Understanding the Link between Strategy and Innovation
  • The Role of Innovation in Strategic Management
  • The importance of culture innovation
  • Building an innovation strategy
  • How to achieve an innovation strategy
  • organizational Structure for Managing Innovation
  • Disruption is a business context
  • Recognizing Disruptive Opportunities
  • Innovation and disruption
  • Sustaining Innovation as a Competitive Advantage
  • Creating an Innovative Strategic Plan

  • Management versus leadership
  • Comparison of management and leadership
  • The leadership theory
  • The hierarchy of management and leadership
  • Authority, Power, and Leadership Dynamics Explained
  • Contemporary leadership styles
  • Theories of leadership development
  • Behavioural theory
  • Formal approaches to leadership development
  • Diversity in management and leadership
  • Defining diversity in the workplace 

  • Marketing in a business context
  • Marketing and Advertising
  • The 6 P’s
  • The 4 C’s
  • Brand Equity
  • Kellers Brand Equiry Model
  • What is a target Market
  • Market segmentation
  • Strategic marketing
  • Promotional Strategies

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Accreditation

  • Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
  • QLS – Quality Licence Scheme (United Kingdom)

STUDY ANYWHERE AND ANYTIME

Accelerate makes online education effortless. With immediate access to your course materials on a laptop, smartphone, or tablet, you can study whenever it fits your lifestyle.

STUDY ANYWHERE AND ANYTIME
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Career Opportunities

  • Corporate Strategist
  • Strategic Planning Consultant
  • Strategic Analyst
  • Mergers and Acquisitions Specialist
  • Business Development Manager
  • Innovation Manager
  • Sustainability Strategist
Commercial Business Innovation and Development Course

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    Frequently Asked Questions

    A career in strategic management involves developing and implementing long-term goals and strategies to help an organisation achieve its objectives. Strategic managers analyse market trends, assess internal capabilities, and create plans to guide the organisation’s direction and growth.

    Strategic management is crucial because it helps organisations set clear goals, allocate resources effectively, and navigate competitive environments. It ensures that the organisation remains focused on its long-term vision and adapts to changes in the market to maintain its competitive edge.

    Key skills for a career in strategic management include strategic thinking, analytical skills, problem-solving, leadership, and communication. Strategic managers must be able to analyse complex data, make informed decisions, and effectively communicate their strategies to stakeholders. – the course equips you with all these skills.

    The course duration varies based on your pace. It’s designed to be flexible, so you can start and progress according to your schedule.

    Yes, this Strategic Management Course is ideal for both beginners and those with some management experience. It covers basic concepts and advanced strategies, making it suitable for a wide range of learners.

    No, there are no formal prerequisites. The course is open to anyone interested in improving their strategic business management skills, regardless of their background.

    The course content is delivered through interactive slides, infographics, custom-made videos, and downloadable eBooks, catering to different learning styles.

    You will receive a digital certificate after each module and a comprehensive certificate, available in both digital and print formats, upon completing the entire course.

    Yes, we offer continuous student support throughout the strategic management course. Our dedicated team is available to assist you with any questions or challenges.

    You are welcome to pay for the course upfront and in addition, Accelerate offers monthly promotions, with up to 50% off.

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