General Management Course

Short Course

6 – 13 weeks

Self Paced

Course Description

For those aspiring to immerse themselves in the realm of business, understanding the foundational concepts is paramount. The General Management Course with Accelerate Management School serves as an excellent starting point. Often referred to as Business Management 101, this course gives a thorough overview of the basic concepts in the subject.

Whether you are in pursuit of an Intro to Business Management course or keen on delving into the core principles, this course is meticulously designed to cater to your needs. It is designed for those at the onset of their business journey, ensuring a robust grasp of the quintessential principles of business management.

Throughout this General Management Course, students will be acquainted with the indispensable Business Management basics. This course goes beyond mere theoretical knowledge, accentuating essential Business Management skills indispensable for prospective managers. It provides a thorough exploration of the fundamental tenets that underpin successful businesses.

Included with the General Management Course:

  • Unlimited access to the General Management Course material, suitable for both emerging and experienced Business Development Managers.
  • Entry to Hundreds nano courses exploring diverse aspects of business topics, guaranteeing ongoing learning prospects.
  • Round-the-clock student assistance to provide every student with the support they require.
  • Made for new business managers
  • The General Management Course is updated with today’s business trends
  • Gives access to many short courses in different business areas
  • Skills improvement during and after the course
  • QCTO-approved
  • Follows BEE standards.
  • Claim back from skills levy
  • Internationally Accredited 
  • Aimed at newcomers to business.
  • Perfect Intro to General Business Management.
  • Covers Business Management basics.
  • Often dubbed Business Management 101.
  • Teaches essential Principles of Business Management.
  • Ideal for beginners.
  • Focuses on General Management Business Skills.

6 – 13 weeks

The course completion time is entirely dependent on your individual learning speed.

The Accelerate School of Management has designed a learning experience that adapts to your schedule and pace. Begin The General Management Course when ready, move at your own speed, and rely on our strong student support throughout.

Upon enrolment, you will receive:

  • Personalised login details to access the online risk management course.
  • Ongoing support throughout your educational journey.
  • Digital certificates after the completion of each module.
  • A comprehensive course completion certificate, provided in both digital and hard copy forms upon finishing the General Management Course.
  • This course is certified by the Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
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  • What is a general manager
  • General management vs other types of management
  • Management Theories
  • Schools of Management
  • Fayol’s principles of management
  • Functions of management
  • Mintzberg’s managerial roles
  • Entrepreneurship

  • The business environment
  • Characteristics of the business environment
  • Globalisation
  • Advances in economic globalisation
  • Advantages and disadvantages of globalisation
  • STEEPLE Analysis
  • Socio-Cultural Analysis
  • Technological Analysis
  • Economic Analysis
  • Environmental Analysis
  • Political Analysis
  • Legal Analysis
  • Ethical Analysis

  • Management versus leadership
  • Comparison of management and leadership
  • The leadership theory
  • The hierarchy of management and leadership
  • Authority, Power, and Leadership Dynamics Explained
  • Contemporary leadership styles
  • Theories of leadership development
  • Behavioural theory
  • Formal approaches to leadership development
  • Diversity in management and leadership
  • Defining diversity in the workplace

  • Systems thinking
  • Systems thinking in management
  • Implementing systems thinking
  • The iceberg model of systems thinking

  • Principles of financial reporting
  • Financial management
  • Financial management versus financial accounting
  • Triple bottom-line reporting
  • Financial Reporting
  • Conceptual accounting framework
  • Financial statements
  • The statement of cash flows
  • The statement of equity
  • Annual financial statements
  • Conducting a financial analysis
  • The business context
  • The common-sense overview
  • Ratio analyses
  • Fundamentals of budgeting
  • Steps in creating a budget
  • Budgeting elements
  • Managing budget

  • Market research basics
  • A definition of market research
  • Information provided by market research
  • The process of market research
  • The research problem
  • Sampling methods
  • Research methodologies
  • Approaches Qualitative to market research
  • Situational analysis
  • Porter’s Five Forces
  • Survey design
  • Survey writing
  • Market research reporting
  • Survey research

  • Defining strategy and competitive advantage
  • Competitive advantage
  • Glossary of key terms
  • Theories of competitive advantage
  • The SELECT framework
  • Competitive advantage through a SWOT analysis
  • Porter’s generic strategies
  • Other supporting Strategies 

  • Marketing in a business context
  • Marketing and Advertising
  • The 6 P’s
  • The 4 C’s
  • Brand Equity
  • Kellers Brand Equity Model
  • What is a target Market
  • Market segmentation
  • Strategic marketing
  • Promotional Strategies 

  • Innovation
  • Different types of innovation
  • What leads to innovation
  • Creative solving in business
  • Tools and techniques for creative problem-solving

  • What is sustainability
  • The umbrella of sustainability
  • Sustainability vs responsibility
  • Corporate social responsibility
  • Understanding corporate governance
  • The South African context King IV
  • Business ethics
  • Ethical Practices and Decision-Making in Business


R5445once off
  • Price: R10890
  • 50% Discount
  • Save R5445
  • Price: R8167.5
  • 25% Discount
  • R1889 over 3 months

10% upfront discount for corporates


  • This course is certified by the Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO


Make online education easy with Accelerate. Access your course content instantly from a laptop, smartphone, or tablet, and enjoy flexible learning.


Career Opportunities

  • General Manager
  • Business Development Manager
  • Management Consultant
  • Strategic Planning Manager
  • Executive Director
  • Corporate Services Manager
Commercial Business Innovation and Development Course


Accelerate Exclusive NANO Course Channel

Step into the future of professional development with Accelerates Exclusive Nano Course Channel! Our platform revolutionises learning in Management, Marketing, and Coaching, providing an enriching path to elevate your career. Experience the freedom of self-paced, engaging, and contemporary courses at no additional cost.

  • Varied Learning Catalog: A plethora of courses in key areas like management, marketing, and coaching.
  • No Cost, Unlimited Access: Enjoy free, lifetime access to all our comprehensive courses.
  • Study at Your Convenience: Access our courses anytime, with 24/7 availability.
  • Professional Skill Enhancement: Courses meticulously designed to improve your career prospects.
  • Engaging Course Content: Interactive sessions packed with practical applications and case studies.
  • Certificate of Completion: Gain a digital certificate for each completed course, adding to your credentials above and beyond your General Management Course.
  • Up-to-Date Course Material: Stay abreast with the latest in industry practices and trends.
  • Anywhere Access: Utilise our mobile-friendly platform for learning on the go.

All this additional value when you sign up to the General Management Course!

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    Frequently Asked Questions

    This course provides an introduction to the essential principles and concepts of business management, covering topics like organizational structures, leadership, and basic financial management.

    The course is ideal for newcomers to business, current managers wanting a refresher, or anyone looking to solidify their understanding of basic business management principles.

    The duration varies, but typically it’s designed to be completed in 12 weeks. However, participants can move at their own pace.

    Yes, the course includes quizzes, assignments, and a final exam to evaluate your understanding and application of the material.

    Yes, the course is accredited by the QCTO and QLS in the UK giving you local and international portability.

    Absolutely! After successfully finishing the course, participants receive a certificate of completion.

    Participants receive access to course slides, videos, downloadable eBooks, infographics, and other learning resources.

    Yes, participants have lifetime access to the General Management course content, even after completion.

    Absolutely! The course is designed to be flexible, allowing participants to study during evenings or weekends.

    You can enroll directly through our website or by contacting our admissions team.

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