Accelerate Management School
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General Management Course

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Fundamentals of Business Management

About this course

Type
Short Course
Accredited
Yes
Mode
Online
Duration

6 – 13 weeks

Pace
Self Paced

Course Description

If you want to enter the business world, understanding the basics is essential. The General Management Course at Accelerate Management School is a great starting point, often called Business Management 101. This course gives you a comprehensive overview of the fundamental concepts in business management.

Whether you’re looking for an introductory course or want to dive into core principles, this course is designed for you. It’s perfect for beginners, ensuring you gain a strong grasp of essential business management principles.

Throughout this course, you’ll learn the crucial basics of business management. The course goes beyond theory, focusing on the essential skills needed for future managers. It thoroughly explores the key principles that make businesses successful.

Included with the General Management Course:

  • Unlimited access to the General Management Course materials for all levels.
  • 24/7 student support for all your needs.
  • Made for new business managers
  • The General Management Course is updated with today’s business trends
  • QCTO-approved
  • Follows BEE standards
  • Claim back from skills levy
  • Internationally Accredited
  • Aimed at newcomers to business.
  • Perfect Intro to General Business Management.
  • Covers Business Management basics.
  • Often dubbed Business Management 101.
  • Teaches essential Principles of Business Management.
  • Ideal for beginners.
  • Focuses on General Management Business Skills.

6 – 13 weeks

The time to finish the General Management course depends on how fast you learn.

The Accelerate School of Management offers a flexible learning experience that fits your schedule. Start the course when you’re ready and learn at your own pace, with strong support throughout.

Upon enrolment, you will receive:

  • Personalised login details to access the course
  • Ongoing support during your studies
  • A course completion certificate in both digital and hard copy forms
  • Grade 12/Matric certification required
  • Stable internet or Wi-Fi needed
  • Mobile or desktop device required
  • Mature Age exemption possible for individuals 23 and over
  • English literacy required
  • This course is certified by the Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
  • QLS – for international recognition
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Modules

  • What is a general manager
  • General management vs other types of management
  • Management Theories
  • Schools of Management
  • Fayol’s principles of management
  • Functions of management
  • Mintzberg’s managerial roles
  • Entrepreneurship

  • The business environment
  • Characteristics of the business environment
  • Globalisation
  • Advances in economic globalisation
  • Advantages and disadvantages of globalisation
  • STEEPLE Analysis
  • Socio-Cultural Analysis
  • Technological Analysis
  • Economic Analysis
  • Environmental Analysis
  • Political Analysis
  • Legal Analysis
  • Ethical Analysis

  • Management versus leadership
  • Comparison of management and leadership
  • The leadership theory
  • The hierarchy of management and leadership
  • Authority, Power, and Leadership Dynamics Explained
  • Contemporary leadership styles
  • Theories of leadership development
  • Behavioural theory
  • Formal approaches to leadership development
  • Diversity in management and leadership
  • Defining diversity in the workplace

  • Systems thinking
  • Systems thinking in management
  • Implementing systems thinking
  • The iceberg model of systems thinking

  • Principles of financial reporting
  • Financial management
  • Financial management versus financial accounting
  • Triple bottom-line reporting
  • Financial Reporting
  • Conceptual accounting framework
  • Financial statements
  • The statement of cash flows
  • The statement of equity
  • Annual financial statements
  • Conducting a financial analysis
  • The business context
  • The common-sense overview
  • Ratio analyses
  • Fundamentals of budgeting
  • Steps in creating a budget
  • Budgeting elements
  • Managing budget

  • Market research basics
  • A definition of market research
  • Information provided by market research
  • The process of market research
  • The research problem
  • Sampling methods
  • Research methodologies
  • Approaches Qualitative to market research
  • Situational analysis
  • Porter’s Five Forces
  • Survey design
  • Survey writing
  • Market research reporting
  • Survey research

  • Defining strategy and competitive advantage
  • Competitive advantage
  • Glossary of key terms
  • Theories of competitive advantage
  • The SELECT framework
  • Competitive advantage through a SWOT analysis
  • Porter’s generic strategies
  • Other supporting Strategies 

  • Marketing in a business context
  • Marketing and Advertising
  • The 6 P’s
  • The 4 C’s
  • Brand Equity
  • Kellers Brand Equity Model
  • What is a target Market
  • Market segmentation
  • Strategic marketing
  • Promotional Strategies 

  • Innovation
  • Different types of innovation
  • What leads to innovation
  • Creative solving in business
  • Tools and techniques for creative problem-solving

  • What is sustainability
  • The umbrella of sustainability
  • Sustainability vs responsibility
  • Corporate social responsibility
  • Understanding corporate governance
  • The South African context King IV
  • Business ethics
  • Ethical Practices and Decision-Making in Business

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  • Price: R10890
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R2500deposit
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  • R1889 over 3 months

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10% upfront discount for corporates

Accreditation

  • This course is certified by the Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
  • QLS – for international recognition

STUDY ANYWHERE AND ANYTIME

Make online education easy with Accelerate. Access your course content instantly from a laptop, smartphone, or tablet, and enjoy flexible learning.

STUDY ANYWHERE AND ANYTIME
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Career Opportunities

  • General Manager
  • Business Development Manager
  • Management Consultant
  • Strategic Planning Manager
  • Executive Director
  • Corporate Services Manager
Commercial Business Innovation and Development Course

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    Frequently Asked Questions

    This course provides an introduction to the essential principles and concepts of business management, covering topics like organizational structures, leadership, and basic financial management.

    The course is ideal for newcomers to business, current managers wanting a refresher, or anyone looking to solidify their understanding of basic business management principles.

    The duration varies, but typically it’s designed to be completed in 12 weeks. However, participants can move at their own pace.

    Yes, the course includes quizzes, assignments, and a final exam to evaluate your understanding and application of the material.

    Yes, the course is accredited by the QCTO and QLS in the UK giving you local and international portability.

    Absolutely! After successfully finishing the course, participants receive a certificate of completion.

    Participants receive access to course slides, videos, downloadable eBooks, infographics, and other learning resources.

    Yes, participants have lifetime access to the General Management course content, even after completion.

    Absolutely! The course is designed to be flexible, allowing participants to study during evenings or weekends.

    You can enroll directly through our website or by contacting our admissions team.

    You are welcome to pay for the course upfront and in addition, Accelerate offers monthly promotions, with up to 50% off.

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