Social Media Management Course

Short Course

3-4 Months

Self Paced

Course Description

Discover Accelerate Management School’s Social Media Management Course, accredited by the QCTO and QLS. In today’s digital age, social media has become integral to brand strategy and marketing communication. This comprehensive course provides an in-depth exploration of advanced social media marketing techniques and brand management strategies across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging platforms like TikTok and Snapchat.

Designed for marketing professionals, entrepreneurs, and anyone interested in leveraging social media for business success, this course equips participants with the practical knowledge and skills needed to create, implement, and optimise effective social media campaigns. Participants will learn how to tailor content to the unique characteristics and audience demographics of each platform, understand the analytics behind user engagement, and use this data to refine strategies and increase reach.

Additionally, the Social Media Management course covers the latest trends in social media marketing, including influencer partnerships, content marketing, and the integration of artificial intelligence for personalised customer interactions. With hands-on assignments and real-world examples, students will leave the course with a solid foundation in both the theory and practical application of social media marketing, ready to effectively manage and grow digital presences across diverse platforms.

  • Designed specifically for the aspiring Digital Marketing Manager.
  • Meticulously tailored courses reflecting 21st-century business trends.
  • Includes access to hundreds of bite-sized nano courses spanning various business sectors.
  • Continuous skill enhancement opportunities during and post-course
  • QCTO – Quality Council for Trade and Occupations and QLS – Quality License Scheme (United Kingdom) accredited course
  • Institution is BEE compliant.
  • Opportunity to reclaim from your skills levy upon enrolment.
  • Internationally accredited
  • Marketing professionals seeking to enhance their expertise in social media marketing.
  • Entrepreneurs aiming to leverage social media for brand promotion and business growth.
  • Individuals interested in pursuing a career in social media management or digital marketing.
  • Brand managers or marketing executives responsible for developing and implementing social media strategies.
  • Small business owners looking to improve their social media presence and engagement.
  • Freelancers or consultants specialising in social media marketing services.
  • Digital marketers seeking to stay updated on advanced social media marketing techniques.

3-4 Months

The course completion time is entirely dependent on your individual learning speed.

Embark on your educational journey with Accelerate Management School’s Social Media Management Course, tailored to integrate seamlessly into your lifestyle. Start when you’re ready, progress at your own pace, and rely on our consistent student support throughout your learning experience.

  • Personalised login details to access the online course.
  • Ongoing support throughout your educational journey.
  • Digital certificates after the completion of each module.
  • A comprehensive course completion certificate, provided in digital and hard copy forms upon completion.


  • QCTO – Quality Council for Trade and Occupations
  • QLS – Quality Licence Scheme UK
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Unlock the full potential of hassle-free payments. With our offer of just R495 per month, you can start enjoying the benefits immediately—with no upfront costs and zero interest charges. Plus, get started on your course right away once we've verified your banking details.
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  • Brand presence on social media
  • Blending social media and traditional media
  • Engaging with your brand’s audience
  • Strategies for engagement and marketing
  • Building your target audience and persona
  • Tailoring your content for your audience and social media channel
  • Exploring different social platforms
  • Social sharing platforms
  • Microblogging platforms
  • Understanding how to incorporate blogging into social media
  • Social bookmarking platforms and their use 


  • Target market behaviour
  • Content style guide
  • Content marketing strategy
  • Setting content marketing targets
  • Understanding curated and created content.
  • Content marketing on different social platforms 

  • How to use hashtags effectively
  • Planning your content calendars
  • Identifying gaps in your content
  • Building a content marketing inventory

  • Setting SMART goals and objectives
  • Social media campaign design
  • Designing content goals
  • Designing campaign goals and strategies
  • Facebook campaigns
  • Instagram campaigns
  • LinkedIn campaigns
  • YouTube campaigns
  • Twitter campaigns
  • Fundamentals of influencer marketing
  • Understanding your social analytics and making strategic decisions

  • Understanding community management
  • Setting your social community guidelines
  • Setting business policies for social media
  • Online reputation management (ORM)
  • Dealing with negative and positive audience responses
  • Guidelines for monitoring
  • Social media customer service strategies
  • Crowdsourcing
  • Learning the skills needed for management

  • Introduction to advertising
  • Understanding your target audience
  • Establishing the right payment models for your business goals
  • Facebook advert designing
  • Instagram advert designing and formatting
  • Twitter advert creation
  • LinkedIn advertising creation and design
  • YouTube Advertising and design strategies
  • Setting up marketing budgets for different platforms
  • Understanding your advertising metrics and setting KPI’s

  • Understanding what brand identity and the purpose is thereof
  • Becoming a customer-centric organisation
  • Components of brand identity
  • Understanding brand vision
  • Brand purpose and positioning
  • Brand personality
  • Brand language

  • Introduction to social media optimisation
  • Understanding ROI for social media
  • Steps to measure ROI
  • Tools to measure ROI
  • Determining your objectives and KPI’s for your social media marketing plan
  • Conversion Analysis of social media
  • Understanding data types for social media advertising and marketing
  • Understanding your social media analytics for all platforms

  • How to create a strategy that suits your business
  • Defining your social media objectives
  • Understanding competitive analysis
  • Understanding the SWOT analysis
  • Elements of a strategy plan
  • Putting a strategy plan together 


R5445once off
  • Price: R10890
  • 50% Discount
  • Save R5445
  • Price: R8167.5
  • 25% Discount
  • R1889 over 3 Months

10% upfront discount for corporates


  • QCTO – Quality Council for Trade and Occupations
  • QLS – Quality Licence Scheme UK


Accelerate makes studying online simpler than ever. Access your course content instantly using a laptop, smartphone, or tablet, and benefit from the flexibility to learn when it suits you best.


Career Opportunities

  • Social Media Manager
  • Digital Content Creator
  • Social Media Strategist
  • Social Media Analyst
  • Influencer Relations Manager
  • Online Community Manager
  • Social Media Advertising Specialist
Commercial Business Innovation and Development Course


Accelerate Exclusive NANO Course Channel

Boost your career with Accelerate Management School’s diverse learning channel featuring Management, Marketing, and Coaching courses. Gain lifetime access to our 24/7 learning resources, enjoy engaging content, and receive digital certificates upon completion.

  • Comprehensive Course Catalog: Explore hundreds of specialised Management, Marketing, and Coaching courses this is above and beyond your Social Media Management course.
  • Lifetime Access: Once enrolled, enjoy unlimited access to all courses for continual learning and skill enhancement.
  • Flexible Learning: Study independently, with 24/7 access to online materials and interactive content.
  • Career Development: Courses to boost professional skills and advance career prospects.
  • Interactive Learning Experience: Engage with practical exercises, real-life case studies, and interactive sessions for an immersive learning experience.
  • Digital Certification of Completion: Receive a certificate for each course completed, adding value to your professional profile.
  • Up-to-date Content: Regularly updated course materials to ensure the latest industry trends and practices are covered.
  • Accessible from Anywhere: Study from the comfort of your home or on-the-go with our mobile-friendly platform.

All this value when you enrol in the Social Media Management Course!

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    Frequently Asked Questions

    Our Social Media Marketing Course is accredited through QCTO and QLS UK. Two modules are certified to unit standards in this specific course. Totalling 23-unit standard credits. The modules are particular to the social media and digital marketing field and fulfil what knowledge and expertise you will need to succeed within this vocation.

    Students take 3-4 Months on average to complete this social media training. However, if you need longer to complete the course, you will be able to.

    Courses can be started at any time of the year. You may start the course whenever you are ready.

    You will comfortably and confidently be able to fit into any social media position of any marketing and advertising agency or successfully run your own business within this vocation. The course will give a broad understanding of social media and digital marketing.

    The course includes quizzes, assignments, and a final exam to evaluate your understanding and application of the material.

    Student support is available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to help in your marketing learning journey.

    Yes, participants have lifetime access to the course content, even after completion.

    Absolutely! The course is designed to be flexible, allowing participants to study during evenings or weekends.

    You can enroll directly through our website or by contacting our admissions team.

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