Social Media Management Course

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Type

Short Course

Accredited

Yes

Mode

Online

Duration

3-4 Months

Pace

Self Paced

Course Description

Accelerate Management School’s Social Media Marketing Course, accredited by QCTO and QLS, is designed for marketing professionals, entrepreneurs, and anyone keen to excel in digital marketing.

You’ll learn to create, implement, and optimise social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat. The course covers tailoring content, analysing user engagement, and refining strategies to boost reach.

Stay updated with trends in influencer partnerships, content marketing, and AI-driven customer interactions. With hands-on assignments and real-world examples, you’ll gain both theoretical and practical skills. Start anytime, learn at your own pace, and transform your approach to social media marketing.

Designed for aspiring Digital Marketing Managers
Courses tailored to 21st-century business trends
Accredited by QCTO and QLS (UK)
BEE compliant institution
Skills levy reclaimable upon enrolment
Internationally accredited

Marketing professionals looking to anhance their social media skills
Entrepreneurs aiming to use social media for brand growth
Individuals pursuing a career in social media management or digital marketing
Brand managers and marketing executives developing strategies
Small business owners wanting to improve their social media presence
Freelancers or consultants specialising in social media marketing
Digital marketers seeking to stay updated on advanced techniques

3-4 Months

The Social Media Marketing course completion time depends on how quickly you learn.

Start your educational journey with Accelerate Management School’s Social Media Marketing Course. Designed to fit into your lifestyle, you can begin whenever you’re ready and learn at your own pace. Enjoy consistent support throughout your studies.

Upon enrolment, you will receive:

Personalised login details for course access
Ongoing support throughout your Social Media Course
Digital certificates after completing each module
Comprehensive completion certificate in both digital and hard copy forms

Matric/Grade 12 required
Reliable internet or Wi-Fi access essential
Mobile or desktop device necessary
Mature Age exemption for those aged 23 and above
Must have English reading and writing skills

QCTO – Quality Council for Trade and Occupations
QLS – Quality Licence Scheme UK

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REGISTER NOW FOR JUST R495 PER MONTH!

Unlock the full potential of hassle-free payments. With our offer of just R495 per month, you can start enjoying the benefits immediately—with no upfront costs and zero interest charges. Plus, get started on your course right away once we've verified your banking details.

No deposit required

Zero interest

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receive your certificate upon the completion of your payment plan

R495

/per month

Modules

Brand presence on social media
Blending social media and traditional media
Engaging with your brand’s audience
Strategies for engagement and marketing
Building your target audience and persona
Tailoring your content for your audience and social media channel
Exploring different social platforms
Social sharing platforms
Microblogging platforms
Understanding how to incorporate blogging into social media
Social bookmarking platforms and their use

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Target market behaviour
Content style guide
Content marketing strategy
Setting content marketing targets
Understanding curated and created content.
Content marketing on different social platforms

How to use hashtags effectively
Planning your content calendars
Identifying gaps in your content
Building a content marketing inventory

Setting SMART goals and objectives
Social media campaign design
Designing content goals
Designing campaign goals and strategies
Facebook campaigns
Instagram campaigns
LinkedIn campaigns
YouTube campaigns
Twitter campaigns
Fundamentals of influencer marketing
Understanding your social analytics and making strategic decisions

Understanding community management
Setting your social community guidelines
Setting business policies for social media
Online reputation management (ORM)
Dealing with negative and positive audience responses
Guidelines for monitoring
Social media customer service strategies
Crowdsourcing
Learning the skills needed for management

Introduction to advertising
Understanding your target audience
Establishing the right payment models for your business goals
Facebook advert designing
Instagram advert designing and formatting
Twitter advert creation
LinkedIn advertising creation and design
YouTube Advertising and design strategies
Setting up marketing budgets for different platforms
Understanding your advertising metrics and setting KPI’s

Understanding what brand identity and the purpose is thereof
Becoming a customer-centric organisation
Components of brand identity
Understanding brand vision
Brand purpose and positioning
Brand personality
Brand language

Introduction to social media optimisation
Understanding ROI for social media
Steps to measure ROI
Tools to measure ROI
Determining your objectives and KPI’s for your social media marketing plan
Conversion Analysis of social media
Understanding data types for social media advertising and marketing
Understanding your social media analytics for all platforms

How to create a strategy that suits your business
Defining your social media objectives
Understanding competitive analysis
Understanding the SWOT analysis
Elements of a strategy plan
Putting a strategy plan together

Pricing

DEBIT ORDER

R495per month

No deposit, No interest
22 Installments
Price: R10890

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R5445once off

Price: R10890
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PAYMENT PLAN

R2500deposit

Price: R8167.5
25% Discount
R1889 over 3 Months

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10% upfront discount for corporates

Accreditation

QCTO – Quality Council for Trade and Occupations
QLS – Quality Licence Scheme UK

STUDY ANYWHERE AND ANYTIME

Accelerate makes studying online simpler than ever. Access your course content instantly using a laptop, smartphone, or tablet, and benefit from the flexibility to learn when it suits you best.

Career Opportunities

Social Media Manager
Digital Content Creator
Social Media Strategist
Social Media Analyst
Influencer Relations Manager
Online Community Manager
Social Media Advertising Specialist

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Frequently Asked Questions

Yes, our Social Media Marketing Course is accredited by QCTO and QLS UK, making it both locally and internationally relevant.

Most students complete the course in 3-4 months. However, you can take longer if needed.

You can start the course at any time of the year, whenever you are ready.

This certification qualifies you for social media roles in marketing and advertising agencies, or to run your own business in this field. The course provides a broad understanding of social media and digital marketing.

Yes, the course includes quizzes, assignments, and a final exam to evaluate your understanding and application of the material.

Yes, student support is available Monday to Friday, 9 am to 5 pm. Our trained assessors and facilitators are here to assist you with your marketing studies.

Yes, you will have lifetime access to the course content even after completion.

Absolutely! The Social Media course is designed to be flexible, allowing you to study during evenings or weekends.

You can enroll directly through our website or by contacting our admissions team.

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Social Media Management Course

About this course

Course Description

What makes us different?

Who is this course aimed at?

Course duration and pace

How to study

ENTRY REQUIREMENTS

Accreditation

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REGISTER NOW FOR JUST R495 PER MONTH!

Modules

Module 1 : Social Media and the Brand

Module 2 : Social Media Content Strategy

Module 3 : Creation of Content for Different Social Platforms

Module 4 : Creating Content That Engages Your Social Audience

Module 5 : Managing Your Social Media Community

Module 6 : Advertising on Social Media Platforms

Module 7 : Brand Identity on Different Channels

Module 8 : Measuring And Optimisation

Module 9 : Strategy Planning

Pricing

Accreditation

STUDY ANYWHERE AND ANYTIME

Career Opportunities

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Frequently Asked Questions

IS THE SOCIAL MEDIA MARKETING COURSE ACCREDITED?

HOW LONG WILL IT TAKE TO COMPLETE THE SOCIAL MEDIA MARKETING COURSE?

WHEN CAN I START THE SOCIAL MEDIA MARKETING COURSE?

WHERE CAN I WORK WITH THE SOCIAL MEDIA MARKETING COURSE?

ARE THERE ANY EXAMS OR ASSESSMENTS?

IS THERE STUDENT SUPPORT?

CAN I ACCESS THE COURSE MATERIAL AFTER COMPLETING IT?

CAN I TAKE THIS COURSE ALONGSIDE MY FULL-TIME JOB?

HOW DO I ENROLL IN THE SOCIAL MEDIA COURSE?

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