About this course

Type
Short Course
Accredited
Yes
Mode
Online
Duration

6 – 13 weeks

Pace
Self Paced

Course Description

The Public Relations Course at Accelerate Management School, accredited by the QCTO, is perfect for those looking to excel in public relations. This ten-week programme transforms you into a strategic PR manager, adept in the latest techniques for today’s digital-first world.

With media shifting to social and online channels, PR professionals are key to shaping and maintaining public images. This course equips you to create effective PR plans and develop strong communication strategies, vital for your organisation’s success.

You’ll receive in-depth training in crisis and reputation management, learning to respond swiftly to crises and manage public perceptions using traditional and digital media.

By blending foundational PR skills with advanced crisis management and tech integration, this PR course prepares you for the challenges of PR work and positions you to anticipate future trends.

Included in the Public Relations Management Course:

  • Unlimited access to the Public Relations Management Course
  • Dedicated student support for personalised guidance
  • Student card with added benefits
  • Designed for future business leaders in public relations management
  • Courses reflect 21st-century business trends
  • Accredited by the Quality License Scheme (QLS) in the UK
  • QCTO accredited for high educational standards
  • BEE compliant, supporting diversity and inclusivity
  • Eligible for skills levy reclaim, offering financial benefits
  • Globally recognised accreditation for international relevance
  • Aspiring Managers: Enhance your public relations and communication skills
  • PR & Marketing Pros: Stay current with industry trends
  • Career Changers: Transition into PR or start a new PR career
  • Entrepreneurs: Manage your company’s public image and relationships
  • Employees: Advance your skills to excel in organisational PR

6 – 13 weeks

The Public Relations Course can be done at your own pace.

Begin with Accelerate Management School’s Public Relations Course. Start anytime, learn at your own pace, and receive ongoing support throughout.

Upon enrolment, you will receive:

  • Personalised login details for course access
  • Ongoing support throughout your studies
  • Digital certificates after each module
  • Comprehensive completion certificate in both digital and hard copy forms
  • Grade 12/Matric certification needed
  • Stable internet or Wi-Fi access required
  • Mobile or desktop device required
  • Mature Age exemption possible for those 23 years and older
  • Must have proficiency in English
  • Quality Council for Trades and Occupations (QCTO)
  • Endorsed by the Quality License Scheme (QLS)
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Modules

  • History of Public Relations
  • Digital Communications
  • PR Reputation Management
  • Publicity at large
  • External and Internal Public Relations

  • Identification of stakeholders
  • Customer communication
  • Supplier relations
  • Socio cultural PR
  • Environmental PR
  • Government Relations

  • Writing for digital and traditional media
  • Writing press releases and Feature writing
  • Broadcast media PR
  • Managing and writing for blogs
  • Understand SEO for content
  • Content writing for social media

  • Pitching to journalists
  • Interpersonal skills in PR
  • Etiquette of media relations
  • Planning media campaigns
  • Managing editors

  • Digital communications strategy
  • Online Communications tools
  • Email Campaigns
  • Understanding website design for your target audience
  • Content Marketing and SEO

  • Online social media management
  • Viral social media
  • Strategic content marketing on social media
  • Crowdsourcing
  • Understanding different social media channels
  • Influencer marketing

  • Issue management
  • Assessing and evaluating crisis’s
  • Establishing a crisis management team
  • Module 10 -Evaluating and Measuring Public Relations
  • Understanding the fundamentals of measurement
  • Designing KPI’s for the client
  • Understanding website analytics
  • Measuring online sentiment
  • Creating a plan for maximum ROI

  • Introduction to Organising Events in PR
  • How to Plan a PR event
  • Types of Events
  • Evaluating PR Activities
  • Measuring PR Efforts
  • Important matric to include in your PR measurement
  • SWOT Analysis
  • AVE Iin PR
  • Barcelona Principles
  • Online Reputation Management
  • Social Media ORM Strategy
  • ROI in PR

  • Developing a PR strategy Plan
  • Setting out goals and objectives
  • Defining an audience

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Price:
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UPFRONT
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  • Price: R12510
  • 50% Discount
  • Save R6255
PAYMENT PLAN
R2500deposit
  • Price: R9382.5
  • 25% Discount
  • R1721 over 4 Months

10% upfront discount for corporates

Accreditation

  • Quality Council for Trades and Occupations (QCTO)
  • Endorsed by the Quality License Scheme (QLS)

STUDY ANYWHERE AND ANYTIME

Accelerate brings ease to online studying. Instantly access your course materials from any device—laptop, smartphone, or tablet—and learn at your own pace.

STUDY ANYWHERE AND ANYTIME

Career Opportunities

  • Corporate Communications Manager
  • Public Relations Specialist
  • Media Relations Manager
  • Crisis Communications Specialist
  • Public Affairs Officer
  • Community Relations Manager
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    Frequently Asked Questions

    There are no strict prerequisites, but a basic understanding of business management or communication can be helpful. This course is ideal for aspiring PR managers, marketing professionals, or anyone interested in a career in public relations.

    The course duration varies, but most can be completed within a few months. The flexible format allows you to pace your learning according to your personal and professional commitments.

    Yes, all course materials are available online, allowing you to study at your own pace. This is especially useful for working professionals or those with other commitments.

    Students receive comprehensive support, including access to instructors for academic queries, technical assistance for online platform navigation, and career guidance to apply your new skills in the workplace.

    Yes, the course includes practical projects. These elements help you understand real-world PR challenges and develop applicable skills.

    Completing the Public Relations Management Course can lead to roles in PR management, communications, or marketing departments. It’s also beneficial for advancing in your current role or transitioning into public relations from other fields.

    You are welcome to pay for the course upfront and in addition, Accelerate offers monthly promotions, with up to 50% off.

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