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Marketing Management Blogs

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Our marketing management blogs provide insightful and practical advice for marketing professionals and business leaders. We cover a wide range of topics, including effective marketing strategies, brand management, and market research techniques. You’ll also find articles on digital marketing trends, customer relationship management, and content marketing. Each blog post aims to equip you with the knowledge and tools needed to create successful marketing campaigns and drive business growth. Whether you are a seasoned marketing professional or an aspiring marketer, our blogs offer valuable perspectives to help you succeed in the dynamic field of marketing management.

Accelerate Management School- Public Relations Management

Mastering Crisis Management in Public Relations

PR pros today must be ready for the unthinkable. Crisis management in public relations is no longer a reactive function — it’s a proactive strategy critical to protecting brand reputation, preserving stakeholder trust, and maintaining business continuity. Whether it’s a data breach,…
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Accelerate Management School-Public Relations

Corporate Social Responsibility and Public Relations

As consumers in an increasingly socially responsible world come to expect more of the companies they patronise, they want to see social contributions, too. This change has made Corporate Social Responsibility (CSR) a core aspect of any business strategy, and PR’s role…
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Accelerate Management School- Brand Management

The Role of Packaging in Brand Management

In the current competitive climate, navigating the Brand development space is critical to how consumers see, engage with, and stay loyal to a brand. Though many common areas of brand management — advertising, narrative, customer service, etc. — get significant time and…
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Accelerate Management School-Brand Management

Enhancing Brand Management Through Customer Experiences

In an increasingly connected and consumer-oriented world, brands no longer exist only in the form of logos, slogans or advertising campaigns. Instead, those experiences are becoming the defining feature of their offer. Every moment spent with a brand, from the first interaction to…
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Accelerate Management School-Brand Management

Building a Consistent Brand Management Voice

From the education sector to the entertainment industry and everything in between, consistency is king in the super-speedy world of digital marketing and global commerce, especially regarding communication. Brand development is more than a nice logo or fancy website — it’s…
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Accelerate Management School-Brand Management

Branding in a Global Market for brand management

In a global market, strategically managing a brand has become one of the most critical disciplines in commerce. When businesses set their sights on international growth, they meet new people, cultural differences, and competitive obstacles that demand an intentional strategy towards…
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Accelerate Management School- Marketing Management

Measuring Marketing Management ROI: Key Metrics to Track

Return on investment (ROI) measurement is no longer an option but a must in today’s competitive, data-driven world of modern business. For Marketing Management professionals, marketers need to track ROI, as proving the ROI of marketing activities and securing future budgets is…
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Our accreditations and endorsements include:

QCTO

QLS – Quality License Scheme (United Kingdom)

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