Accelerate Management School
info@acceleratemanagementschool.co.za
010 745 4625

Digital Marketing Management Course

R695
P/M
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Digital Marketing Management

About this course

Type
Short Course
Accredited
Yes
Mode
Online
Duration

4-6 Months

Price
R695 p/m
Register

Course Description

Dive into the world of digital marketing with the Accelerate Management School’s Digital Marketing course, accredited by QCTO and QLS UK. This comprehensive course starts with an Introduction to Digital Marketing, laying a strong foundation in strategies and target market identification—key for success in the digital realm.

Boost your skills with hands-on WordPress training, mastering installation and customisation. You’ll explore Marketing Communication Concepts, SEO principles, and effective Social Media Marketing strategies. The Digital Marketing course goes beyond the basics, diving into Content Marketing, Advertising Copywriting, and efficient Paid Advertising campaigns.

By the end of the course, you’ll master advertising across various Social Media Platforms, equipped with advanced tools and techniques for the fast-paced digital marketing world. Designed to elevate your skills, this course prepares you for success in the dynamic field of digital marketing.

  • Designed for aspiring Digital Marketing Managers
  • Courses tailored to reflect 21st-century business trends
  • Accredited by QCTO (Quality Council for Trade and Occupations) and QLS (Quality License Scheme, UK)
  • BEE compliant institution
  • Opportunity to reclaim from your skills levy upon enrolment
  • Internationally accredited
  • Marketing professionals aiming to advance their digital marketing skills
  • Individuals transitioning into a digital marketing career
  • Business owners or entrepreneurs improving their digital marketing strategies
  • Students or recent graduates pursuing a career in digital marketing
  • Professionals in related fields (advertising, public relations, communications) expanding their digital marketing expertise

4-6 Months

The time it takes to complete the course depends entirely on your own learning pace.

Start your journey with Accelerate Management School’s Digital Marketing Course. Begin anytime, learn at your own pace, and get ongoing support throughout.

Upon enrolment, you will receive:

  • Personalised login details for course access
  • Ongoing support throughout your educational journey
  • Comprehensive completion certificate available in both digital and hard copy forms
  • Matric/Grade 12 certificate necessary
  • Reliable internet or Wi-Fi access needed
  • Mobile or desktop device required
  • Mature Age exemption for applicants 23+
  • Must be proficient in English
  • QCTO – Quality Council for Trade and Occupations
  • QLS – Quality Licence Scheme UK

This Digital Marketing course is accredited locally and internationally, making your new skills easily transferable.

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REGISTER NOW FOR JUST R695 PER MONTH!

Unlock the full potential of hassle-free payments. With our offer of just R695 per month, you can start enjoying the benefits immediately—with no upfront costs and zero interest charges. Plus, get started on your course right away once we've verified your banking details.
No deposit required
Zero interest
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receive your certificate upon the completion of your payment plan
R695
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Modules

  • Marketing in the digital age
  • Components of a digital marketing strategy plan
  • Understanding the differences between marketing and advertising
  • Identifying and understanding digital target markets

  • What is WordPress, and how to install it
  • Navigating and using the WordPress Dashboard
  • Appearance and Customisations

  • SEO fundamentals
  • Keyword research
  • Onsite and offsite optimisation techniques
  • Link building strategies
  • Labelling of a website
  • SEO and website structure
  • Auditing websites
  • Identifying SEO problems
  • Writing SEO copywriting
  • Reading analytics
  • Understanding your analytics

  • Using Social media channels strategically
  • Choosing the right channels for your business
  • Content marketing for social media
  • Influencer marketing
  • Creating paid advertising for social media
  • Optimising your social media advertising
  • Reading your social media analytics
  • Crowdsourcing for social media
  • Online reputation management
  • Social media sharing platforms
  • Microblogging
  • Understanding your social media analytics

  • Understanding user behaviour
  • Objectives of content marketing
  • Developing a content marketing style
  • Developing a content strategy
  • Writing digital copy
  • Structuring a content calendar
  • Identifying content gaps
  • Writing for your brand
  • Writing for your digital persona’s

  • Search advertising on the SERPS
  • Display advertising
  • Video marketing and advertising
  • Keyword research
  • Designing PPC advertising copy for search engine marketing
  • Social media advertising
  • Using analytics for paid advertising

  • Introduction to advertising
  • Understanding your target audience
  • Establishing the right payment models for your business goals
  • Facebook advert designing
  • Instagram advert designing and formatting
  • Twitter advert creation
  • LinkedIn advertising creation and design
  • YouTube Advertising and design strategies
  • Setting up marketing budgets for different platforms
  • Understanding your advertising metrics and setting KPI’s

  • Different types of email marketing
  • Email marketing strategy
  • Email metrics and KPI’s
  • Writing for email marketing
  • Audience segmentation
  • Conversion optimisation for email
  • Defining email objectives

  • Mobile communication
  • SMS marketing
  • UX for mobile
  • Writing for mobile
  • MMS marketing
  • Mobile user behaviour
  • Mobile marketing strategy
  • Measuring your mobile marketing efforts 

Register this April and receive a 50% Discount with an upfront payment
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Accredited and Online
Full time student support
Price:
R6255
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Pricing

DEBIT ORDER
R695per month
  • No deposit, No interest

  • 18 Installments

  • Price: R12510
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UPFRONT
R6255once off
  • Price: R12510
  • 50% Discount
  • Save R6255
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PAYMENT PLAN
R2500deposit
  • Price: R9382.5
  • 25% Discount

  • R1721 over 4 Months

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10% upfront discount for corporates

Accreditation

  • QCTO – Quality Council for Trade and Occupations
  • QLS – Quality Licence Scheme UK

This Digital Marketing course is accredited locally and internationally, making your new skills easily transferable.

STUDY ANYWHERE AND ANYTIME

With Accelerate, online learning is now a breeze. Easily access your course material from a laptop, smartphone, or tablet, and enjoy the freedom to study at your own pace.

STUDY ANYWHERE AND ANYTIME
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Career Opportunities

  • Digital Marketing Strategist
  • SEO Specialist
  • Content Marketing Manager
  • Digital Advertising Manager
  • E-commerce Manager
  • Web Analytics Manager
Commercial Business Innovation and Development Course

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    Digital Marketing Management Course

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    FOR JUST R695
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      Frequently Asked Questions

      Yes, our Online Digital Marketing Course is accredited by QCTO and internationally endorsed by the QLS (UK).

      You can start the Digital Marketing Course anytime! It’s offered year-round, so you can begin your studies whenever it suits you.

      You’ll receive course slides, videos, downloadable eBooks, infographics, and other learning resources. You’ll also get personalised login details for online access and a comprehensive course completion certificate in both digital and hard copy forms.

      This course prepares you for digital marketing positions in both private and corporate institutions. You’ll also be fully equipped to start your own digital marketing business.

      Yes, the course includes quizzes, assignments, and a final exam to assess your understanding and application of the material.

      Absolutely! Student support is available Monday to Friday, 9 am to 5 pm, with trained assessors and facilitators ready to assist you in your marketing studies. Contact our digital marketing assessors for help anytime.

      Yes, you will have lifetime access to the course content even after you complete it.

      Definitely! The Digital Marketing course is designed to be flexible, allowing you to study in the evenings or on weekends.

      You can enroll directly through our website or by contacting our admissions team.

      You are welcome to pay for the course upfront and in addition, Accelerate offers monthly promotions, with up to 50% off.

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