About this course

Type
Short Course
Accredited
Yes
Mode
Online
Duration

6 – 13 weeks

Pace
Self Paced

Course Description

A brand is more than just a logo or slogan; it’s about creating real value in your products and services for your customers. Want to make your brand irresistible and keep customers for life? Whether you aim to be a brand manager or enhance your marketing skills, a Brand Management Course is perfect for you.

This brand management course is accredited by the Quality Council for Trades and Occupations (QCTO) and the Quality Licence Scheme (QLS) in the UK. It equips you with essential brand management skills, valuable in any organisation, from small businesses to large corporations. With international recognition, your skills will be respected and transferable globally.

This course is ideal for aspiring brand managers or marketers wanting to expand their skills, this course is also great for teams seeking group training in brand management. The QLS accreditation ensures the course meets high standards, providing an extra layer of certification recognised in the UK and beyond, boosting your credentials in the global job market. The curriculum includes strategic brand analysis, brand positioning, customer engagement, and using digital tools to build and sustain brand loyalty, giving you a solid foundation for effective brand leadership.

Included with the Brand Management Course:

  • Lifetime access to versatile course content for all levels.
  • Personalised full-time student support for beginners and experts.
  • Exclusive student card offering benefits and recognition to enrollees.
  • Designed for brand management excellence
  • Courses aligned with modern brand trends
  • QLS accredited (United Kingdom)
  • QCTO accredited for quality assurance
  • BEE compliant for inclusivity
  • Skills levy reimbursement available
  • Internationally recognised for global standards
  • Aspiring Brand Managers: Master skills to create and sustain dynamic brands.
  • Marketing Professionals: Deepen your brand management expertise.
  • Business Owners & Entrepreneurs: Elevate your brand’s market presence with cutting-edge strategies.
  • Corporate Teams: Upskill together for impactful company branding.
  • Skill-Seekers: Stay ahead with the latest brand management trends and techniques.

6 – 13 weeks

The Brand Management course completion time is entirely dependent on your individual learning speed.

The Brand Management course offers a personalised learning experience tailored to your specific interests and needs. Start whenever you like and learn at your own pace, with full support from our extensive student assistance network.

Upon enrolment, you will receive:

  • Personal login details for easy access to the course platform, plus ongoing student support
  • Digital badges awarded for each module you complete, showing your progress
  • Comprehensive certificate upon completion, available both digitally and in print
  • Matric certificate required
  • Reliable internet or Wi-Fi needed
  • Mobile or desktop device essential
  • Mature Age exemption for 23+
  • Must be able to read and write in English
  • Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
  • QLS – Quality License Scheme (United Kingdom)
QCTO Logo
Quality Licence Scheme Logo

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REGISTER NOW FOR JUST R495 PER MONTH!

Unlock the full potential of hassle-free payments. With our offer of just R495 per month, you can start enjoying the benefits immediately—with no upfront costs and zero interest charges. Plus, get started on your course right away once we've verified your banking details.
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receive your certificate upon the completion of your payment plan
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Modules

  • Brand, Branding and Brand Management
  • Components of Brand Management
  • Creating Brand Equity through Elements
  • Branding Strategy
  • Personal Branding
  • Sustainable Brand Building
  • Brand Leadership

  • Introduction to Brand Equity
  • How to Build Brand Equity
  • The Importance of Brand Equity

  • Introduction to Brand Identity
  • Brand Identity System
  • Brand Vision
  • Brand Purpose and Positioning
  • Brand Personality
  • Brand Values
  • Brand Visual and Verbal Language
  • Brand Mantra and Tagline

  • Introduction to Brand Positioning
  • Brand Differentiation
  • Product Differentiation and Positioning
  • The Importance of Brand Positioning
  • Brand Positioning Mantra
  • Product Positioning Strategy
  • Competitive Brand Positioning
  • Determining the Brand Category for Positioning
  • Branding Perceptual Mapping

  • Introduction to Brand Contact
  • New Wave of Brand Touchpoints
  • Benefits of Brand Cohesiveness

  • Introduction to Marketing Communication
  • Integrated Marketing
  • Incorporating IMC into Media
  • Social Media

  • Introduction to Managing a Corporate Brand
  • Managing Corporate Branded Companies Challenges
  • How to Build a Corporate Brand
  • Corporate Brand Identity
  • Corporate Reputation
  • Brand Portfolio
  • Building a Strong Brand Portfolio
  • Benefits of a Strong Brand Portfolio
  • Rationalizing a Brand Portfolio
  • Strategies to Build a Strong Brand

  • Introduction to Branding Growth Strategies
  • New Brand Launch Strategies
  • Brand Extension
  • Line Extension
  • Multi-Brand Extension Strategy
  • Endorsement Brand Strategy Differentiation

Pricing

UPFRONT
R5445once off
  • Price: R10890
  • 50% Discount
  • Save R5445
PAYMENT PLAN
R2500deposit
  • Price: R8167.5
  • 25% Discount
  • R1889 over 3 Months

10% upfront discount for corporates

Accreditation

  • Quality Council for Trades and Occupations, ensuring high educational standards. – QCTO
  • QLS – Quality License Scheme (United Kingdom)

STUDY ANYWHERE AND ANYTIME

Online studying is now easy with Accelerate. Quickly access your course content using a laptop, smartphone, or tablet, and learn at your convenience.

STUDY ANYWHERE AND ANYTIME

Career Opportunities

  • Brand Strategist
  • Brand Analyst
  • Brand Development Specialist
  • Brand Identity Designer
  • Brand Experience Manager
  • Brand Communication Manager
  • Brand Innovation Consultant
Commercial Business Innovation and Development Course

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    Frequently Asked Questions

    The course covers key topics like brand strategy, market positioning, consumer behaviour, and brand identity development. You’ll learn how to manage and grow a brand effectively in competitive markets.

    Assessments include a mix of quizzes, practical assignments, case studies, and final projects to ensure you can apply brand management concepts in real-world scenarios.

    Yes, students have access to 24/7 support, including guidance from instructors and help with course materials to ensure a smooth learning experience.

    Graduates can pursue careers as brand managers, marketing managers, brand strategists, or consultants, helping companies build and maintain strong, competitive brands.

    The Brand Management course is suited to aspiring brand managers, marketing professionals seeking specialisation, business owners, and corporate teams looking to enhance their brand management skills.

    The duration varies depending on the learner’s pace. However, it is designed to accommodate both full-time and part-time study schedules.

    Yes, the course is accredited by relevant educational authorities, ensuring that it meets high standards of quality and is recognized in the industry.

    Generally, a basic understanding of marketing principles is beneficial, but there are no strict prerequisites. The course is structured to cater to both beginners and experienced professionals.

    Completing the course can open doors to roles in brand management and marketing, enhance your skills for managing your own business’s brand, and provide a competitive edge in the job market with a recognised qualification course completion time is entirely dependent on your individual learning speed.

    Register Now

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