Product Management Course

Short Course

6 – 13 weeks

Self Paced

Course Description

Effective product management requires a robust skill set spanning multiple business disciplines. Practitioners need to be adaptable, taking on various roles to ensure their company’s products remain competitive and align with consumer expectations.

By enrolling in The Accelerate Management School’s online Product Management Course, you will gain a thorough understanding of the entire product lifecycle, from development and branding to launching and ongoing management. This course is meticulously designed to teach you how to create a strategic product vision and a detailed development roadmap. It introduces the product innovation process and equips you with the necessary tools to formulate and execute a go-to-market strategy for new product introductions.

The Product Management course incorporates practical assignments and live project work, which significantly enhances your learning experience and provide a comprehensive understanding of current market dynamics. Additionally, the course employs simulated business challenges to apply theoretical knowledge, ensuring that the practical skills you develop are immediately applicable in various industry settings. This extensive applicability makes the skills you acquire highly adaptable and valuable across diverse business sectors.

Included with the Product Management Course:

  • Unlimited access to the essential Product Management materials, designed for both up-and-coming and experienced Product Managers.
  • Entry to a vast selection of nano courses that provide a deep dive into numerous aspects of product strategy and related fields, with lifelong learning opportunities.
  • Full-time student support dedicated to providing personalised assistance to each student.
  • A student card that acknowledges your enrolment in the Product Management course and may offer additional benefits.
  • Specially designed for budding product managers.
  • Quality License Scheme (QLS) Accredited (United Kingdom)
  • Up-to-date courses tailored to reflect current trends in the business world.
  • Access to a wide selection of concise nano courses across various business domains.
  • Continuous opportunities to improve skills during and after the course.
  • Recognized by the Quality Council for Trades and Occupations (QCTO).
  • Compliance with Broad-Based Black Economic Empowerment (B-BBEE) principles.
  • Ability to recoup part of your skills development levy when you sign up.
  • Courses carry international accreditation. 
  • Newcomers: Kickstart your career with essential product management skills.
  • Experienced Managers: Refresh your skills with current industry practices.
  • Entrepreneurs: Master effective product development and launch.
  • Marketing Professionals: Sync your strategies with product management.
  • Business Strategists: Enhance your grasp on market trends and product performance.
  • Sales Representatives: Deepen product knowledge for a stronger sales pitch.

6 – 13 weeks

The course completion time is entirely dependent on your individual learning speed.

Embark on your educational journey with Accelerate Management School’s Product Management Course, tailored to integrate seamlessly into your lifestyle. Start when you’re ready, progress at your own pace, and rely on our consistent student support throughout your learning experience.

Upon enrolment, you will receive:

  • Personalised login details to access the online Product Management Course.
  • Ongoing support throughout your educational journey.
  • Digital certificates after the completion of each module.
  • A comprehensive course completion certificate, provided in both digital and hard copy forms upon finishing the course.
  • Quality Council for Trades and Occupations (QCTO) accredited.
  • QLS – Quality License Scheme (United Kingdom)
Quality Licence Scheme Logo

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  • Introduction to Product Management
  • Product Lifecycle Management
  • Market Research and Analysis
  • Product Strategy and Road mapping
  • User-Cantered Design
  • Product Launch and Marketing
  • Cross-Functional Collaboration
  • Product Management Tools
  • Product Management Ethics

  • Political Factors
  • Economic Factors
  • Social Factors
  • Technological Factors
  • Environmental Factors
  • Legal Factors

  • Threat of New Entrants
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of Substitute Products or Services
  • Intensity of Competitive Rivalry

  • Product Vision
  • Market Analysis
  • Target Audience
  • Value Proposition
  • Goals and Objectives
  • Feature Prioritization
  • Release Schedule
  • Resource Allocation
  • Risk Assessment
  • Marketing and Promotion
  • User Feedback Loop
  • Key Performance Indicators (KPIs)
  • Dependencies and Milestones
  • Budget and Financial Projections
  • Exit Strategy

  • Overview if the Product
  • Types of product road maps
  • Determining product objectives
  • Key Performance indicators
  • Vanity Metrics
  • Measurable and Perceptive KPI’s
  • Expected road map time frames
  • How to design a road map

  • Innovation Fundamentals
  • Types of Innovation
  • Idea Generation and Ideation
  • Design Thinking
  • Market Research for Innovation
  • Prototyping and Validation
  • Innovation Strategy
  • Open Innovation
  • Technology Trends
  • Risk Management
  • Resource Allocation
  • Scaling Innovation
  • Measuring Innovation Success
  • Innovation Culture
  • Case Studies
  • Ethics and Responsible Innovation

  • Product Strategy
  • Market Research and Analysis
  • Idea Generation
  • Concept Development
  • Product Requirements and Specifications
  • Design and Prototyping
  • Cross-Functional Collaboration
  • Risk Management
  • Quality Assurance and Testing
  • Regulatory and Compliance Considerations
  • Cost Analysis
  • Supplier and Vendor Management
  • Intellectual Property
  • Launch Planning
  • Post-Launch Evaluation
  • Iterative Development

  • Product Mix Components
  • Product Mix Width
  • Product Line Depth
  • Product Line Length
  • Product Line Consistency
  • Product Mix Planning
  • Product Life Cycle Management
  • Product Portfolio Analysis
  • Brand Management
  • Product Positioning
  • Product Mix Strategies
  • New Product Development
  • Product Rationalization

  • Market Analysis
  • Product Positioning
  • Pricing Strategy
  • Distribution Channels
  • Sales and Marketing Alignment
  • Brand and Messaging
  • Sales Enablement
  • Launch Planning
  • Customer Acquisition Strategies
  • Customer Retention Strategies
  • Metrics and KPIs
  • International Expansion
  • Channel Partner Management
  • Legal and Compliance Considerations
  • Customer Feedback and Iteration

  • Measuring Product Performance
  • Managing product performance
  • Product Launching
  • Product Acquisition
  • Product and service quality
  • Customer churn
  • Product profitability
  • Managing new and existing products
  • Existing product performance
  • Customer retention strategies
  • Product profitability metrics
  • Product market share metrics
  • Responding to a lagging product


R6603once off
  • Price: R13205
  • 50% Discount
  • Save R6602
  • Price: R9903.75
  • 25% Discount
  • R1851 over 4 Months

10% upfront discount for corporates


  • Quality Council for Trades and Occupations (QCTO) accredited.
  • QLS – Quality License Scheme (United Kingdom)


Accelerate simplifies online studying. Get instant access to your course materials on a laptop, smartphone, or tablet, and enjoy the flexibility to learn as you wish.


Career Opportunities

  • Product Manager
  • Technical Product Manager
  • Product Marketing Manager
  • Product Owner
  • Innovation Manager
  • Growth Product Manager
  • Product Strategist
Commercial Business Innovation and Development Course


Accelerate Exclusive NANO Course Channel

Catapult your career to new heights with Accelerates Exclusive Nano Course Channel! Our platform specialises in Management, Marketing, and Coaching, offering an array of high-quality courses that are not only insightful but also entirely free.

  • Comprehensive Course Offerings: A wide selection of courses in essential business and leadership areas.
  • Lifetime Free Enrollment: Enjoy free access to all courses for a lifetime of learning.
  • Flexible, On-Demand Learning: Study at your convenience, anytime, with 24/7 access.
  • Targeted Career Enhancement: Courses designed to specifically advance your career prospects.
  • Interactive Learning Experiences: Engage in exercises and case studies for practical learning.
  • Digital Certification on Completion: Acquire digital certificates to enhance your professional profile.
  • Up-to-Date Course Materials: Stay current with courses that are regularly updated to industry standards.
  • Learn from Anywhere: Access our platform on your mobile device for learning on the go.

All this amazing value when you enrol in the Prodcuct Management course!

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    Frequently Asked Questions

    Product management is the process of strategically guiding a product from conception to completion, encompassing market research, planning, development, launch, and continuous improvement.

    A Product Manager is responsible for the overall success of a product. They set the product vision, define the strategy, manage the roadmap, prioritize features, and coordinate with teams to develop and launch the product.

    Becoming a Product Manager typically involves gaining experience in various business or technical roles, understanding product management principles, and often, obtaining relevant education or certifications.

    Key skills include strategic thinking, customer empathy, communication, project management, data analysis, and a good grasp of the technical aspects related to the product.

    A Product Manager focuses on the ‘what’ and ‘why’ of a product, including strategy and vision, while a Project Manager focuses on the ‘how’ and ‘when,’ managing the execution of projects.

    Product Management usually operates at the intersection of business, technology, and user experience, collaborating closely with teams like marketing, sales, engineering, and customer support.

    Accelerate Management School provides full-time expert support for our product management course. Our team is ready to answer your questions, help clarify concepts, and guide you through your studies every weekday from 9 AM to 5 PM.

    Our product management course assessments include exams, quizzes, and projects to test your understanding and application of product management skills.

    Yes, you can access all course materials for a full year after you finish the product management course, allowing you to review the content whenever you need.

    Completing the Product Management Course opens up opportunities in product management fields, such as roles in product strategy, development, and marketing. It can also help you advance in your current job or take on new responsibilities.

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