About this course

Type
Short Course
Accredited
Yes
Mode
Online
Duration

6 – 13 weeks

Pace
Self Paced

Course Description

Effective product management demands a diverse skill set across business areas, requiring adaptability to keep products competitive and meet consumer needs.

Join Accelerate Management School’s online Product Management Course to master the product lifecycle—from development and branding to launch and management. You’ll learn how to create a strategic vision, build a roadmap, and execute go-to-market strategies.

Through practical assignments and real-world challenges, you’ll apply your knowledge and gain valuable skills for success across multiple business sectors.

Included with the Course:

  • Unlimited access to Product Management materials for all levels
  • Full-time support for personalised assistance
  • Student card with enrolment perks
  • Specially designed for aspiring product managers
  • QLS Accredited (United Kingdom)
  • Recognised by the Quality Council for Trades and Occupations (QCTO)
  • Complies with Broad-Based Black Economic Empowerment (B-BBEE) principles
  • Eligible for skills development levy recoupment upon signup
  • Internationally accredited course
  • Newcomers: Build essential product management skills
  • Experienced Managers: Update your skills with industry practices
  • Entrepreneurs: Master product development and launch
  • Marketing Professionals: Align strategies with product management
  • Business Strategists: Understand market trends and product performance
  • Sales Representatives: Deepen product knowledge for a stronger sales pitch

6 – 13 weeks

The course completion time depends entirely on your learning pace.

Start your journey with Accelerate Management School’s Product Management Course. Begin anytime, learn at your own pace, and count on our ongoing support.

Upon enrolment, you will receive:

  • Personalised login details for course access
  • Ongoing support throughout your journey
  • Comprehensive completion certificate in both digital and hard copy forms
  • Matric certificate needed
  • Reliable internet or Wi-Fi access required
  • Mobile or desktop device necessary
  • Mature Age exemption available for those 23+
  • Must be proficient in English
  • Quality Council for Trades and Occupations (QCTO) accredited.
  • QLS – Quality License Scheme (United Kingdom)
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Modules

  • Introduction to Product Management
  • Product Lifecycle Management
  • Market Research and Analysis
  • Product Strategy and Road mapping
  • User-Cantered Design
  • Product Launch and Marketing
  • Cross-Functional Collaboration
  • Product Management Tools
  • Product Management Ethics

  • Political Factors
  • Economic Factors
  • Social Factors
  • Technological Factors
  • Environmental Factors
  • Legal Factors

  • Threat of New Entrants
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of Substitute Products or Services
  • Intensity of Competitive Rivalry

  • Product Vision
  • Market Analysis
  • Target Audience
  • Value Proposition
  • Goals and Objectives
  • Feature Prioritization
  • Release Schedule
  • Resource Allocation
  • Risk Assessment
  • Marketing and Promotion
  • User Feedback Loop
  • Key Performance Indicators (KPIs)
  • Dependencies and Milestones
  • Budget and Financial Projections
  • Exit Strategy

  • Overview if the Product
  • Types of product road maps
  • Determining product objectives
  • Key Performance indicators
  • Vanity Metrics
  • Measurable and Perceptive KPI’s
  • Expected road map time frames
  • How to design a road map

  • Innovation Fundamentals
  • Types of Innovation
  • Idea Generation and Ideation
  • Design Thinking
  • Market Research for Innovation
  • Prototyping and Validation
  • Innovation Strategy
  • Open Innovation
  • Technology Trends
  • Risk Management
  • Resource Allocation
  • Scaling Innovation
  • Measuring Innovation Success
  • Innovation Culture
  • Case Studies
  • Ethics and Responsible Innovation

  • Product Strategy
  • Market Research and Analysis
  • Idea Generation
  • Concept Development
  • Product Requirements and Specifications
  • Design and Prototyping
  • Cross-Functional Collaboration
  • Risk Management
  • Quality Assurance and Testing
  • Regulatory and Compliance Considerations
  • Cost Analysis
  • Supplier and Vendor Management
  • Intellectual Property
  • Launch Planning
  • Post-Launch Evaluation
  • Iterative Development

  • Product Mix Components
  • Product Mix Width
  • Product Line Depth
  • Product Line Length
  • Product Line Consistency
  • Product Mix Planning
  • Product Life Cycle Management
  • Product Portfolio Analysis
  • Brand Management
  • Product Positioning
  • Product Mix Strategies
  • New Product Development
  • Product Rationalization

  • Market Analysis
  • Product Positioning
  • Pricing Strategy
  • Distribution Channels
  • Sales and Marketing Alignment
  • Brand and Messaging
  • Sales Enablement
  • Launch Planning
  • Customer Acquisition Strategies
  • Customer Retention Strategies
  • Metrics and KPIs
  • International Expansion
  • Channel Partner Management
  • Legal and Compliance Considerations
  • Customer Feedback and Iteration

  • Measuring Product Performance
  • Managing product performance
  • Product Launching
  • Product Acquisition
  • Product and service quality
  • Customer churn
  • Product profitability
  • Managing new and existing products
  • Existing product performance
  • Customer retention strategies
  • Product profitability metrics
  • Product market share metrics
  • Responding to a lagging product

Register this February and receive a 50% Discount with an upfront payment
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Price:
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Pricing

UPFRONT
R6603once off
  • Price: R13205
  • 50% Discount
  • Save R6602
PAYMENT PLAN
R2500deposit
  • Price: R9903.75
  • 25% Discount
  • R1851 over 4 Months

10% upfront discount for corporates

Accreditation

  • Quality Council for Trades and Occupations (QCTO) accredited.
  • QLS – Quality License Scheme (United Kingdom)

STUDY ANYWHERE AND ANYTIME

Accelerate simplifies online studying. Get instant access to your course materials on a laptop, smartphone, or tablet, and enjoy the flexibility to learn as you wish.

STUDY ANYWHERE AND ANYTIME

Career Opportunities

  • Product Manager
  • Technical Product Manager
  • Product Marketing Manager
  • Product Owner
  • Innovation Manager
  • Growth Product Manager
  • Product Strategist
Commercial Business Innovation and Development Course

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    Frequently Asked Questions

    Product management involves strategically guiding a product from conception to completion, including market research, planning, development, launch, and ongoing improvement.

    A Product Manager is responsible for a product’s success. They set the product vision, define the strategy, manage the roadmap, prioritise features, and coordinate with teams to develop and launch the product.

    To become a Product Manager, you typically gain experience in various business or technical roles, understand product management principles, and often obtain relevant education or certifications.

    Key skills include strategic thinking, customer empathy, communication, project management, data analysis, and a good grasp of the technical aspects related to the product.

    A Product Manager focuses on the ‘what’ and ‘why’ of a product, including strategy and vision, while a Project Manager focuses on the ‘how’ and ‘when,’ managing the execution of projects.

    Product Management operates at the intersection of business, technology, and user experience, collaborating closely with teams like marketing, sales, engineering, and customer support.

    Accelerate Management School provides full-time expert support for the course. Our team is available to answer your questions, clarify concepts, and guide you through your studies every weekday from 9 AM to 5 PM.

    Assessments in our product management course include exams, quizzes, and projects to test your understanding and application of product management skills.

    Yes, you can access all course materials for a full year after finishing the course, allowing you to review the content whenever you need.

    Completing the Product Management Course opens up opportunities in product strategy, development, and marketing. It can also help you advance in your current job or take on new responsibilities.

    You are welcome to pay for the course upfront and in addition, Accelerate offers monthly promotions, with up to 50% off.

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