About this course

Type
Short Course
Accredited
Yes
Mode
Online
Duration

6 – 13 weeks

Pace
Self Paced

Course Description

The Sales and Marketing Management Course at Accelerate Management School, accredited by QCTO and QLS (UK), prepares leaders for both marketing and sales roles. The course focuses on innovative marketing strategies, leadership, and managing sales teams.

You will learn to tailor marketing efforts to your company’s needs and target audiences, and master sales techniques that align with organisational goals. The course also teaches you how to inspire and guide teams to exceed sales targets and develop efficient sales practices.

This sales marketing management course equips you to lead in marketing and sales management, with valuable insights for both individual and group management.

Included with the Sales and Marketing Management Course:

  • Full access to key Marketing and Sales Management materials for all skill levels
  • Personalised, full-time student support for every participant
  • Student card for additional benefits
  • Combines digital and traditional marketing techniques
  • Modules tailored to modern business needs
  • QLS Accredited (UK)
  • QCTO endorsed for educational excellence
  • BEE compliant for equal opportunities
  • Eligible for skills levy refunds
  • Marketing Managers: Sharpen your marketing and leadership skills
  • Sales Professionals: Improve strategies and team management
  • Business Owners: Learn effective marketing and sales tactics
  • Career Changers: Transition into marketing or sales
  • Team Leaders: Develop skills to lead marketing and sales teams
  • Training Managers: Enhance your team’s marketing and sales abilities
  • Advertising, PR, and Business Development Pros: Deepen your marketing and sales knowledge

6 – 13 weeks

The course completion time depends entirely on your learning pace.

Start your journey with Accelerate Management School’s Sales and Marketing Management Course. Begin when you’re ready, learn at your own pace, and enjoy consistent student support.

Upon enrolment, you will receive:

  • Personalised login details for course access
  • Ongoing support throughout your studies
  • Digital certificates after each module
  • Comprehensive completion certificate in both digital and hard copy forms
  • Matric/Grade 12 qualification needed
  • Reliable internet or Wi-Fi needed
  • Mobile or desktop device required
  • Mature Age exemption available for 23+
  • English language skills required
  • Accredited by the Quality Council for Trades and Occupations (QCTO)
  • QLS – Quality license Scheme (United Kingdom)
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REGISTER NOW FOR JUST R695 PER MONTH!

Unlock the full potential of hassle-free payments. With our offer of just R695 per month, you can start enjoying the benefits immediately—with no upfront costs and zero interest charges. Plus, get started on your course right away once we've verified your banking details.
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Modules

  • Fundamentals of sales management
  • Essence of marketing and sales collaboration
  • Aligning sales and marketing
  • Sales in The New Century
  • Managing customer relations
  • Sales and the business environment
  • Internal business factors 

  • Sales Funneling overview
  • Awareness in sales
  • Consideration in sales
  • Purchase phase in sales
  • Retention in sales
  • Advocacy in sales
  • Multi-Channel marketing 

  • Personal Selling overview
  • Misconceptions about Personal Selling
  • B2B vs B2C Selling
  • Different variations of selling
  • Activities of a sales consultant
  • Non-Selling activities in sales
  • Time management in sales 

  • Selling process overview
  • Prospecting a new client
  • Obtaining commitment from the client
  • Building customer relationships
  • Customer retention
  • Negotiation tactics in sales

  • Fundamentals of digital marketing strategy
  • Digital Research and analysis
  • Creating Value out of marketing ideas
  • Marketing in a New Venture

  • Sales forecasting overview
  • Sales forecasting process
  • Sales forecasting techniques
  • Pricing strategies
  • Sales Budget
  • Sales quotas

  • Introduction to paid online advertising
  • Planning a digital marketing strategy
  • Search engine advertising
  • Social media advertising
  • Display advertising
  • Measuring and optimising social media advertising 

  • Sales team structure overview
  • Centralisation and de-centralisation
  • Departmentalising sales teams
  • Key account management
  • Recruitment and selection in sales

  • Sales training fundamentals
  • Sales training processes
  • Coordinating sales training

  • Introduction to information and technology
  • Sales management and IT
  • CRM systems
  • Customer support and CRM’s
  • CRM implementation

  • Leadership and management
  • Leadership and motivation
  • Compensation as a form of motivation
  • Compensation Plan in sales management

  • Introduction to sales evaluation
  • Sales volume analysis
  • Marketing cost analysis
  • Evaluating sales team performance 

Register this February and receive a 50% Discount with an upfront payment
Get started right away
Accredited and Online
Full time student support
Price:
R7298
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Pricing

UPFRONT
R7298once off
  • Price: R14595
  • 50% Discount
  • Save R7297
PAYMENT PLAN
R2500deposit
  • Price: R10946.25
  • 25% Discount
  • R1689 over 5 Months

10% upfront discount for corporates

Accreditation

  • Accredited by the Quality Council for Trades and Occupations (QCTO)
  • QLS – Quality license Scheme (United Kingdom)

STUDY ANYWHERE AND ANYTIME

Studying online is now easier with Accelerate. Access your course content instantly via laptop, smartphone, or tablet, and enjoy the freedom to learn on your schedule.

STUDY ANYWHERE AND ANYTIME

Career Opportunities

  • Business Development Manager
  • Sales Manager
  • Key Account Manager
  • Digital Marketing Manager
  • Channel Sales Manager
  • Sales Operations Manager
  • Customer Relationship Manager
Commercial Business Innovation and Development Course

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    Frequently Asked Questions

    No specific qualifications are required. The course is suitable for all levels, from beginners to experienced managers looking to enhance their skills.

    The course can open doors to advanced roles in sales and marketing management, including positions such as sales manager, marketing director, and business development manager.

    The course is delivered online, allowing you to access materials and complete assignments at your convenience from anywhere with an internet connection.

    Assessments include quizzes, practical assignments, and a final project to help you apply the concepts learned and demonstrate your understanding.

    The course is flexible. You can finish it in as little as 12 weeks or take up to 6 months, with a total duration of one year to complete at your own pace.

    Yes the sales marketing management course is accredited by the Quality Council for Trades and Occupations (QCTO). This ensures professional growth and credibility.

    Yes, you get lifetime access to all course and nano course materials, allowing you to refer back to these resources for continuous learning and application.

    The sales marketing management course includes both theory and practical components. It features real-world applications, case studies, and interactive elements to help you apply what you learn directly to your work.

    You will have access to dedicated full-time student support. Our team provides individualised help and guidance throughout your learning journey to ensure you get the most out of the course.

    You are welcome to pay for the course upfront and in addition, Accelerate offers monthly promotions, with up to 50% off.

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