Marketing Management Blogs

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Our marketing management blogs provide insightful and practical advice for marketing professionals and business leaders. We cover a wide range of topics, including effective marketing strategies, brand management, and market research techniques. You’ll also find articles on digital marketing trends, customer relationship management, and content marketing. Each blog post aims to equip you with the knowledge and tools needed to create successful marketing campaigns and drive business growth. Whether you are a seasoned marketing professional or an aspiring marketer, our blogs offer valuable perspectives to help you succeed in the dynamic field of marketing management.

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Brand Management for Mobile-First Audiences

Handsets are no longer a second screen for brands. Mobile is how they discover, engage with, and judge businesses, especially among younger, digitally native audiences. Websites are visited on phones, social media is consumed through mobile apps, emails are opened when…
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Emotional Branding That Builds Deeper Customer Connections

Hardly any brands are selected solely on logic. Most purchasing decisions are emotional first, then logical. Emotional branding is about how a brand makes people feel, not solely about what it sells. When done correctly, it establishes a deeper customer relationship beyond…
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Blogging as a Brand Management Tool for Businesses

Blogging is often seen as a content marketing strategy, though most businesses recognise it extends beyond that. Blogging is an effective brand management strategy that influences perceptions and builds trust, reinforcing the impression you want others to have of your…
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Marketing Management Strategies for Product Success

In the context of today’s hotly contested market, Marketing Management is a critical key to success. Product marketing, as a specialised field of Marketing Management, is an intermediary function between product development and market needs. It’s the engine that turns…
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What Works in Behavioural Science for Brand Management

Brand management has always been about knowing people,  but today’s market demands greater accuracy than ever before. Quote: In fact, consumers decide quickly and often don’t know why. They respond to cues, habits, biases and feelings long before they even…
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Brand Management Lessons from Gen Z and Millennials

Thanks to how Gen Z and Millennials have redefined what today’s consumers expect from brands, the landscape of brand management has transformed more in the last ten years than in the prior fifty. These two generations expect far more transparency,…
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